Meet the Alchemist: your website in, finished posts out

Most social tools hand you a blank box and a scheduler. The Alchemist starts somewhere else: your website. He reads it, learns your brand, and then writes and designs every post himself. You decide what goes out.

Step one: paste your website

Setup is one field. The Alchemist reads your site three ways at once and shows you everything he found on a single review sheet before anything is saved:

• Your brand profile: what you do, who it's for, how you sound, and the facts he's allowed to use.
• Your look: colours, typefaces, logo and, if you have one, your character or mascot. He matches them to one of twelve visual styles.
• What's coming up: events, roadmap items and recent news he can see on your pages, each with the line he read it from.

You tick what's right, fix what isn't, and press Continue. Anything your site doesn't say stays blank rather than being guessed.

Step two: say what to post about

A sentence is enough: "Our autumn menu launches October 20. Get people in for opening weekend." Or ask the Alchemist for campaign ideas and press Start on one. You choose how many posts, and whether they're single images, carousels or a mix. If each post should be about a specific event, product or link, list them and he makes one post per item, with the dates you give him.

Before you press Transmute you see exactly what it costs in credits. Then the Alchemist writes the captions, picks four or five hashtags, chooses a layout that fits each post (a ticket for an event, a big number for a stat, a list for steps) and designs the images with your logo and a working QR code to your link.

Step three: approve and post

Every post lands in its campaign as a draft. Approve it in one click, edit the caption, or send it back with a note and it redrafts. When it's ready, copy the caption, link and hashtags in one go, download the images, and post it wherever you already do. Then tick the platforms it went out on.

Each post has a suggested day, spread across your campaign dates, and the campaign tells you what's due soon. Nothing posts automatically. You stay in charge of what goes out and when.

He keeps learning

Every approval, every redo note, and every result you add teaches him something about your brand. That goes into the Alchemist's Knowledge Base, which he reads before he writes the next batch. You can read it too.