Fullmedia Alchemist

Brand assets

The current icon, wordmark, and color palette — for anyone who needs to drop the mark somewhere the live site's HTML can't reach: a slide deck, a partner's press kit, a social profile.

Icon — the transmutation circle

One mark, used everywhere: the nav, the footer, the favicon, and both apps. Transparent background, so it drops onto anything.

On light

PNG SVG

On dark

PNG SVG

Wordmark

Set in Fraunces. “Fullmedia” upright in the page's ink color; “Alchemist” italic, always the same emerald regardless of light or dark.

Fullmedia Alchemist

font-family: "Fraunces", Georgia, serif
font-weight: 600
"Alchemist" color: #2e9c74 (constant in light & dark)
"Alchemist" font-style: italic

Color palette

The full set of brand colors, pulled straight from the live site's CSS.

Navy#10160f

Paper#f8f3e6

Emerald#2e9c74

Emerald (dim)#1f6f52

Amber#e8a33d

Amber ink#4a2e05

Ink#1c170f

Violet#8a5aa6