The Alchemist's Journal · Familiars

Familiars: give your mascot a new scene in every post

Character variations put your own mascot into each post, doing what the post is about, without ever redrawing who it is.

The SpinQuest wizard leaping past a carnival prize wheel

A mascot is one of the most recognisable things a brand owns, and usually one of the least used. It sits in the logo corner, in the same pose, forever. Familiars change that.

Same character, new action

Add your character image in Brand settings and switch on character variations. From then on, each post can get a fresh picture of your character acting out what the post is about: leaping past a prize wheel for a giveaway, paddling a canoe for a weekend trip, racing through a night market for a food guide.

SpinQuest's wizard, the original
The original
The wizard paddling a canoe at sunrise
Paddling a canoe
The wizard racing through a night market
Night market

Your character is never redrawn from a description. The Alchemist uses your own image as the reference and locks its identity: face, colours, outfit, proportions and art style. Only the pose, the props and the setting change.

A rule we added

If your character is itself an object, like a book, a cup or a phone, the Alchemist never gives it a second copy of that object to hold or wear. Reading Race’s Dash is a book; he doesn’t need another one stuck to his chest.

Scenes, poses or both

You choose how your character appears:

  • New scenes: a full illustrated picture of your character in a place, doing the thing.
  • New poses: your character alone on a clean background, in a new pose.
  • A mix of the two across a campaign.
Reading Race's Dash, the original
The original
Dash kickflipping off a ramp of books
Kickflip
Dash conducting a choir of bookmarks
Conducting

What it costs, and when it arrives

A new character picture adds 1 credit to a post, and you see that in the price before you start. Pictures are painted after the post is written and take about a minute. Until a picture is done, the post shows "Still transmuting" and stays locked, so you can't copy a half-finished version. If a picture can't be made, its credit comes back automatically.

Your first posts are one website away.

Paste your site, say what to post about, and watch the Alchemist work in your own colours. The Free plan has 30 credits a month and needs no card.

Start free