Grounded by design: why the Alchemist won’t make things up about you

AI writing tools are fluent, and fluency is the problem. Ask one for a post about your café and it will happily give you an award you never won and a menu item you don't serve. For a brand, that's worse than no post at all.

The Alchemist is built around one rule: he writes from your facts and never invents them. Telling a model "don't make things up" isn't enough, so the important parts are enforced in code.

Setup reads, it doesn't guess

When you paste your website, the Alchemist only fills in what the site actually says. If your site doesn't mention your audience or your prices, those fields stay blank for you to fill. Things he finds about upcoming events or news come with the exact line he read them from, so you can check before you tick them.

Pages can't give him orders

Web pages sometimes contain hidden text written to steer AI tools. The Alchemist treats everything he reads from a page as data. Instructions inside it are ignored, scans are read-only, and he only reads public pages.

Numbers and quotes are checked before they're drawn

A figure or a quotation only reaches a card if it appears in your brand facts or in the brief you wrote. Anything else is dropped before the card is designed. That's what keeps a confident-sounding "4.9 stars from 2,000 customers" off your posts.

You can see what he knows

Everything the Alchemist relies on lives in two places you can open: your brand settings and the Alchemist's Knowledge Base. If something there is wrong, fix it once and every future post uses the correction.